Atopic eczema is the most common type of eczema. It can come and go, and sometimes customers will experience periods of flare-ups, where the condition worsens. The frequency and severity of flare-ups vary and people will often need support with how to manage the condition effectively throughout their lives, although childhood eczema can improve with age.

Having dry skin or eczema can have a significant impact on a person’s quality of life, as well as on their psychosocial wellbeing. Children may be affected by bullying, poor sleep quality, low self-esteem and absence from school, and adults can be equally as affected.

Being able to empathise with customers and reassure them about regular use of emollients, as well as recommending the most suitable products for their needs is important.

There is a range of complications that pharmacy staff need to be aware of and that need to be referred to the pharmacist. These include bacterial infection (signs of oozing and/or crusting), viral or fungal infections, and when the diagnosis is unclear.