The role of nasal cleansing in protecting against colds and flu

Learning for the pharmacy team 

The video above shows how nasal rinses offer non-medicated relief from colds and congestion and explains how they work.

Why practice regular nasal cleansing? 

Nasal cleansing is a well-established treatment in many European countries but is a new consumer behaviour in the UK.  Currently only 11% of UK consumers say they know a lot about nasal cleansing products, however 87% are open to buying - so there is a clear sales opportunity. ¹ 

Nasal hygiene is a worthwhile, easy to use, well tolerated self-care regimen that has been shown to be effective in improving nasal symptoms, reducing the need for medication, and improving quality of life. ²  

As a daily routine, it can help maintain the body's natural barrier to bacteria, germs, and viruses. Nasal rinses can reduce the number of days with symptoms such as nasal secretion and a blocked nose by up to 42%. ^3,4

Nasal cleansing products such as BecoCleanse are non-medicated and can be used by customers of all ages. They are also suitable for women who are pregnant or breastfeeding. 

Click 'continue' for tips on building sales and when to recommend.

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