As a healthcare professional, you have an essential role in helping people manage their long-term conditions, with older people more likely to be affected. A long-term condition is one that cannot presently be cured, but can be managed by medication or other therapies.
This has a huge impact on the NHS as people with a long-term condition are more likely to use health and care services, accounting for:2
With life expectancy higher than ever before3, your role is increasingly important in helping to prevent ill health in the first place, by providing advice and support to help your customers live longer, healthier lives and reducing the need for long-term medication.