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module menu icon What are e-cigarettes

What are e-cigarettes?

Electronic cigarettes (e-cigarettes) are handheld devices that work by heating a liquid that usually contains nicotine and flavourings, creating a vapour that is then inhaled. Because they do not burn tobacco, e-cigarettes do not expose users to the same levels of chemicals that can cause diseases in people who smoke conventional cigarettes.6

Using an e-cigarette is commonly known as vaping. Many people use e-cigarettes to help them to stop smoking tobacco.6 In this training we focus on e-cigarettes containing nicotine.

E-cigarette use in the UK

The number of people using e-cigarettes in the UK has grown from around 700,000 in 2012 to 4.3 million in 2022.7 It is mainly current and ex-smokers who use e-cigarettes.7 The proportion of current e-cigarette users who are never smokers remains low at around 350,000.7

The data and insights in this module are for information purposes only and pharmacists and their teams, as trained healthcare professionals, will exercise their own clinical judgment when it comes to delivering treatment, providing advice and making recommendations. Public health authorities' views are their own and do not necessarily reflect the views of Juul Labs.
Messaging on this slide is related to the e-cigarette category but shouldn’t be tied specifically to individual brands like JUUL.