The Aveeno® Range
THE AVEENO® RANGE
Aveeno® combines more than 75 years of scientific research with the power of selected ingredients, to provide hydrating and nourishing formulas.
Aveeno has four different ranges to cater for these different needs. Exploring what each individual customer's dry skin needs are will enable you to recommend the most appropriate range for them.
You can use the information below to help guide you in understanding your customer’s skin and what products might help.
Select a skin image below to find out more.
PRODUCT RECOMMENDATION
WHAT IS THE SKIN CONCERN?
SKIN TYPE
Dry, rough & bumpy
MOST SUITABLE AVEENO PRODUCT
AVEENO SKIN RENEWAL SMOOTHING CREAM
Formulated with nourishing oat,
naturally derived PHA and niacinamide
Hydrates and smooths
Gently exfoliates rough and bumpy skin
SKIN TYPE
Normal to dry
MOST SUITABLE AVEENO PRODUCT
AVEENO DAILY MOISTURISING LOTION
Formulated with 100% pure oat
Strengthens skin’s natural barrier
Protects against external aggressors and water loss
SKIN TYPE
Dry & tight
MOST SUITABLE AVEENO PRODUCT
AVEENO SKIN RELIEF
Formulated with triple oat complex and shea butter
Clinically proven to restore and strengthen the protective skin barrier
Supports skin's natural ceramide production
SKIN TYPE
Very dry & itchy
MOST SUITABLE AVEENO PRODUCT
AVEENO DERMEXA
Formulated with triple oat complex and ceramides
Soothes and protects very dry & itchy skin
Also suitable for people who may be prone to eczema
ADVICE FOR CUSTOMERS WITH DRY AND SENSITIVE SKIN1
Anyone can have sensitive skin, though it is most often associated with dryness. There are a number of self-care tips you can offer customers to help manage their dry skin.
CLEANSERS
SHORT
IN COLD WEATHER
MAINTAIN MOISTURE BARRIER
Customers should moisturise their skin to help maintain a healthy-looking skin barrier. Advise them to try to keep up a good skincare routine every day, even when they feel tired or think they don't have time.
USE A GENTLE CLEANSER OR HYPOALLERGENIC* SOAP OR WASH
Customers can try using a soap-free shower gel or fragrance-free moisturising soap. They should rinse thoroughly and pat dry.
*Formulated to minimise the risk of allergies
KEEP SHOWERS SHORT
Taking shorter showers (under 10 minutes) with tepid water is gentler on the skin. Advise customers to avoid using loofahs or rough exfoliating brushes, which can irritate the skin. And remind them to ‘lock in’ moisture after a shower with a hydrating body moisturiser.
COVER SKIN IN COLD WEATHER
Cold or windy weather can be particularly drying for skin. Customers can wrap up with gloves, scarves and hats to help protect their skin when outdoors.