Maximising value
Maximising value
Value is about how a service or product meets a customer's individual needs.
For example:
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If someone doesn't have much disposable income, the cost of an item will be their priority.
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Those who are more financially secure, such as the quick fixer group, will prioritise product effectiveness to avoid any symptoms interfering with their day-to-day lives.
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An anxious investor is more likely to take preventative measures, so the value to them comes from investing in the right preventative products or supplements, or being given advice on lifestyle changes that meet their specific health concerns before they take hold.
Pharmacy teams can add real value
to a customer's experience through:
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Tuning in to their specific needs -
Demonstrating expert knowledge
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Making effective recommendations
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Providing holistic healthcare advice
Think about some of your recent transactions:
How did you add value to customers' experiences?
What will you do differently in the future?