Importance of vitamin D

Vitamin D is a fat soluble vitamin that is synthesised through the action of sunlight on the skin, and is also naturally found in a few foods (mainly oily fish and eggs). Vitamin D is a vital component of normal growth and the development and maintenance of bones, and also contributes to the normal function of the immune system.¹ It is therefore extremely important to educate your customers – particularly new parents who may not be aware of the vitamin D requirements for their newborn babies – about the significance of sufficient vitamin D intake.

If an individual does not get enough vitamin D this could lead to a deficiency, which occurs when the plasma concentration falls below 25nm/L. Low vitamin D levels and deficiency can lead to weaker bones, rickets in children and, in adults, osteomalacia, higher risk of falls and reduced muscle strength and function.