Well Pharmacy has cut the cost of its private flu jabs from £15 to £10, citing the cost of living crisis as well as concerns that the current flu season may follow the worrying trend seen in America.

Research recently carried out by the multiple found that a quarter of people believe ‘vaccine fatigue’ has set after the pandemic. The company pointed to data indicating that the USA is experiencing the highest number of flu cases in over 10 years and warned that the UK could follow suit.

The move comes several weeks after Asda announced it was offering a £2 cash incentive to individuals using its flu jab service at one of its 245 pharmacies.

Well Pharmacy deputy superintendent pharmacist George Sandhu said: “We are set for a really cold winter. Along with concerns over the cost of heating out homes and worries about Christmas, it is easy to forget to book a jab, but we really urge people to get vaccinated as soon as possible.

“We are seeing worrying stats from overseas, and we know we are set for one of our worst flu seasons in recent history. 

“We have reduced the cost of our flu jabs here at Well and would also urge people to check if they qualify for a free NHS vaccination. 

“It’s deeply concerning that there seems to be a sense of vaccination fatigue, as it really is the most important thing you can do to protect yourself and your loved ones this winter.

“We know it has been a difficult and busy time for many, but our recent research suggests that 22 per cent of people are not likely to have a flu vaccination, and 14 per cent are very unlikely to have one.

“This adds up to a lot of people who are at risk of becoming unwell this flu season, which is why getting your vaccine as soon as possible really matters.”