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At this time of year we see high numbers of people wanting advice on all kinds of coughs and sniffles. There is widespread recognition that community pharmacy is the best place to meet these patient needs over the winter period.

This module describes the common winter ailments of cold and flu, including differential diagnoses and how these conditions should be managed using OTC and POM products, as well as self-help measures.

It also outlines the evidence supporting these interventions. Pharmacy teams should not underestimate the effect they can have in reducing unnecessary trips to GP surgeries and A&E departments and helping to ease winter pressures in the NHS.